OZ 2011/3

M T 67 ORGANIZACIJA ZNANJA 2011, LETN. 16, ZV. 3 Figure 1: Discovering target categories There is also a simpler way of building a set of target categories by immediate associations of characteristic attributes of project results with target categories. As this is not based on the model of the environment, we consider it less suitable. Consequently we can represent successfully matched pairs by a table: project results, target categories (Figure 2). Such a table is, however, not well suited for further development. By decomposition, we transform the initial table into a tabular structure where each category (project results, target categories) is arranged as an enumerated list (presented by a table) and linked to a link table in such a way that the resulting tabular structure (Figure 2) is equivalent to the table before decomposition. (Such decomposition can also be carried out by a machine.) Figure 2: Relation between project results and target categories Basic dissemination relation We associate project results with project partners responsible for producing them (in general, not individuals), represent them by a tabular structure and integrate the structure with the structure: project results, target categories (Figure 3). Thus, we establish two groups of categories for communication that are connected via project results. Figure 3: Basic dissemination relation The table (Figure 3) provides us, in categorical terms, with a basic relation of what is to be disseminated, by whom and to whom. It, however, does not provide answers on when, in what detail and by what means the results should be disseminated. This implies that the basic dissemination relation should be extended by deadlines and types of information determining the detail of content to be communicated to the target audiences. Result deadlines By associating the results and corresponding result deadlines we get a time scale determining the earliest possible starting dates for presenting the results to target categories (Figure 4). For inclusion into the dissemination scheme we represent the time scale by a table (Figure 5). Figure 4: Relation between project results and results deadlines (schematic) Figure 5: Relation between project results and results deadlines Types of information Not all target categories need information of the same detail. To fulfil this requirement target categories should be characterized also by their information needs to allow communicating the right information (Lund, 2010; Pilerot, 2011). We determine information needs by different views on the project. Each view implies different information needs. The following types of information may be convenient for representing a technological project and its results to a technological target category: 1. Information about the project and expected results 2. Information about the result 3. Information that enables accessing feasibility of the result for a specific purpose 4. Knowledge that enables implementations based on the result In this way a target audience can be approached in succession with diminished possibility of information overload. The succession can be stopped at any time if the target category is not interested any more in further information or knowledge. Maksimiljan Gerkeš: DISSEMINATION OF KNOWLEDGE ...